Why Is Business Writing So Awful?
What’s bad, boring, and barely read all over? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying. One of my favorite phrases in the business world is full-service solutions provider. A quick search on Google finds at least 47,000 …

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