Mar. 25, 2010: Dean’s Series on Sustainable Innovation: Creativity, Commerce & Culture Project Dean Ernest J. Wilson III welcomes the Norman Lear Center’s Marty Kaplan and Johanna Blakley for insights into one of their most innovative projects. Launched in 2001, the Creativity, Commerce & Culture project (CCC) embraces artful combinations of scholarship, artistic work and performance as it explores the creative, legal and ethical issues facing authors, artists and creators of all types in the age of entertainment and digital revolution. The CCC project has brought together copyright attorneys, government officials, filmmakers, fashion designers, media activists, actors, music industry vets, remix artists and academics to hash out issues surrounding the ownership of creative content. This semester, Kaplan and Blakley are incorporating lessons learned from the CCC project into a series of workshops about creativity and collaboration in the academy for USC faculty in the sciences, medicine, arts, humanities and social science.