Obama’s White House Reality Show! (Politico column Ari Melber)

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Ari Melber & Eleanor Clift on MSNBC — www.politico.com Barack Obama’s reality-show presidency We are now living through the first reality-show presidency. The trends began in the early 1990s, with 24-hour cable news and reality programming, and intensified in the past few years, with the rise of celebrity culture and micro-broadcasting technology. This is the first administration, however, to fuse iterative, real-time lifestyle coverage with the star power of a true celebrity politician. The White House is deftly serving the huge public and media interest in President Barack Obama, not only as a leader and celebrity but also as a character in a fascinating story far beyond politics. So far, it is working. Historically, the most favorably viewed figure in any administration is the first lady, regardless of her husbands popularity. That is largely because first ladies avoid the political fray and are ritualistically presented as a warm, human presence in the White House. Take Laura Bush. She left the White House with a 67 percent favorable rating, according to a January CNN poll, more than double the ratings of her husband and his top officials. So far, Obama is garnering the kind of coverage more traditionally associated with first ladies, partly because he is covered not only as a president immersed in policy but also as the star of an exciting reality show. Sometimes the press takes the lead on the set. This week, for example, while many wonks debated Obamas health care



Posted by RandomCritic   @   14 May 2010 0 comments
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